The Reorder Manifesto
From Singapore to Shanghai to Seoul.
Trade show floors in Las Vegas.
Retail aisles across North America.
We love products. Real things you can hold, put on a shelf, and watch someone pick up for the first time. We've spent our lives around them.
We love the founders who build them even more.
The ones who figured out the formula. Got the reviews. Built real demand. Proved the product works.
And then hit a wall.
Some founders burn cash in DTC. Others bleed it on shelf fees in retail. Different roads. Same trap: trusting a system built to keep taking your money, whether you're trying to get in or trying to survive.
We have a name for what happens next. Brown bananas.
Product that doesn't move. It rots. And when it does, the buyer doesn't call to tell you. They just give your shelf space to someone else.
We know. Because we fell into it too.
We'd generated hundreds of millions in business impact for other companies. But when it was our own product? We trusted the process like everyone else. Picked the wrong hero. Something people buy once a decade. Paid to play. Walked into rooms where the answer was already no before we sat down.
The product never made it to a shelf. It died in DTC. Not because it wasn't good enough, but because the system isn't built to tell you the truth. It's built to take your money.
We lost money. We lost time. But we learned the one thing the system will never teach you:
It doesn't matter how much people love your product if the math doesn't let them buy it again.
The real problem was never placement. It's reorder.
A product that doesn't reorder is an expensive experiment. A product that reorders is a business. The difference isn't luck. It's execution. And it's having a partner who stays in the arena with you.
We're not in the agency business. We're in the reorder business.
The agency model is built for agencies, not for founders. They take your money. They don't take your risk. They celebrate the purchase order like it's the finish line, when it's barely the starting gun.
We're Retail Operating Partners. We don't get paid for getting you on shelf. We get paid when the product moves. That's not a tagline. That's how our deals are structured.
Three forces. One outcome.
We're not here to run the meter.
We're here for the founder grinding alone. For the product that deserves a real shot. For every builder who was told "retail is impossible" by someone who never operated a day in their life.
If it doesn't reorder, it's not a business. It's a bill.
Placement is a moment.
Reorder is a relationship.
If you're building something real, let's see if it reorders.
hello@mmkretail.com